The Educational Records Bureau, which could always be found on the web at http://www.erbtest.org, recently acquired a new, more PR-friendly web address: erblearn.org.  ERB learn?  According to the ERB’s website:

Welcome to ERB!  Our goal is to help light the pathway to student learning with quality assessments to inform “next steps” instruction and admissions decisions.

Still sounds like a lot like testing!