With Avenues’ mega-success, the rise in international students who want to study in NYC, and the over-supply of affluent kids seeking high-priced school seats, the NYC education market is hot. Recently, I have witnessed numerous for-profit schools stepping up their Manhattan game:
- Nord Anglia International School names 15 prominent “Ambassadors” to advise the school in visual and performing arts, sports, language and social responsibility, and launches a new ad campaign.
- Leman Manhattan announces establishment of 10 high school merit-based scholarships and continues its ad campaign
- The Goddard School nursery school chain has opened a school in New York, and hopes to open more.
- British International School hosts a chess tournament, always a successful parent magnet.
Jenny Anderson, in a 2010 New York Times article about for-profit schools, wrote:
While <for-profit schools> are a speck on the city’s private-school landscape, for-profit schools are practically the only significant primary and secondary institutions to have started up in the last decade, and may represent the future of private-school growth.
Two years later, the speck has grown to a chunk.