With Avenues’ mega-success, the rise in international students who want to study in NYC, and the over-supply of affluent kids seeking high-priced school seats, the NYC education market is hot.  Recently, I have witnessed numerous for-profit schools stepping up their Manhattan game:

  • World Class Learning Academy names 15 prominent “Ambassadors” to advise the school in visual and performing arts, sports, language and social responsibility, and launches a new ad campaign.
  • Leman Manhattan announces establishment of 10 high school merit-based scholarships and continues its ad campaign
  • The Goddard School nursery school chain has opened a school in New York, and hopes to open more.
  • British International School hosts a chess tournament, always a successful parent magnet.

Jenny Anderson, in a  2010 New York Times article about for-profit schools, wrote:

While <for-profit schools> are a speck on the city’s private-school landscape, for-profit schools are practically the only significant primary and secondary institutions to have started up in the last decade, and may represent the future of private-school growth.

Two years later, the speck has grown to a chunk.